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Munjal family run BCM Foundation and Birmingham City University have established the Munjal Birmingham University Centre of Innovation and Entrepreneurship (MBCIE) at Ludhiana to promote innovative education, business innovation and start-ups in the region.

MBCIE is lead by eminent leaders. Mr Sunil Kant Munjal (Chairman Hero Enterprise) is Chairman of MBCIE. Prof David Mba, Deputy Vice-Chancellor Birmingham City University, is vice Chairman of MBCIE. The Centre provides an opportunity to change the stereotypical ways of teaching and learning in schools and colleges – it emphasises more engaging, participatory, and socially relevant approaches. As part of that we have also established a well equipped Incubation Centre to enable young entrepreneurs to launch their start-ups with expertise and backing of BCM Foundation and Birmingham City University. MBCIE seeks to transform industrial enterprises and promote entrepreneurship through world class education, training and research and development.

The Munjal Birmingham University and Centre of Innovation and Entrepreneurship (MBCIE) is a centre for innovation, research, and creative production where technology, art, and design are used to nurture innovation and creativity. It has a STEAM-oriented (Science, Technology, Engineering, Arts and Mathematics) approach to higher education.