Centre of AI
Transform Your Sales Game with AI — Master Data-Driven
Marketing for the Digital Age.
Unlock the power of AI to create impactful marketing campaigns with ease. Learn how to generate personalized ad copies, emails, and product descriptions that drive engagement. Automate creative assets using tools like Canva AI and ChatGPT to save time and boost creativity. Design and deploy multilingual campaigns that connect with audiences across markets.
Streamline your sales and marketing processes with intelligent, AI-driven automation. Learn to build agentic workflows that automatically trigger CRM updates, reminders, and follow-ups. Use AI to summarize campaign results, client interactions, and key insights in seconds.Automate lead scoring, ad spend tracking, and ROI reporting through n8n or Power Automate.
Turn raw marketing data into powerful business insights with the help of AI. Learn to extract key patterns from ad reports, surveys, and customer feedback. Build interactive Power BI dashboards to visualize conversions and engagement trends. Use AI to uncover hidden drivers of campaign performance and audience behavior.
Leverage the power of AI to forecast sales and strengthen customer relationships. Use Excel Copilot to predict revenue trends and identify growth opportunities. Analyze customer feedback through ChatGPT for churn risk and sentiment insights. Apply predictive modeling to design effective retention and pricing strategies.
Gain insights through practical sessions that uncover real-world AI use cases in Sales and Marketing — from lead generation and campaign optimization to forecasting and personalization.
Strengthen your skills through hands-on projects using AI tools like Excel Copilot, ChatGPT, Power BI, and n8n to automate workflows and build predictive models.
Transform your marketing and sales practices by improving customer acquisition, optimizing ad performance, and driving measurable business growth through AI.
Explore how AI transforms customer acquisition, lead scoring, pricing, content personalization, and campaign optimization. Understand ethical, privacy, and data considerations in consumer analytics and marketing automation.
Focus:Excel with AI functions (Copilot for Excel / ChatGPT Excel integration)/Google Sheet + Gemini, AI Ethics Toolkit (Google AI Principles
Learning Outcomes: Understand what AI can and cannot do in Sales & Marketing. Identify sources of marketing data (CRM, website analytics, campaign data).Explore responsible AI use — avoiding manipulative or biased targeting.
Learn how AI helps identify high-value leads, forecast conversions, and personalize outreach.
Focus: Excel for Predictive Scoring (Data Analysis Toolpak + GPT Copilot), n8n or Power Automate for CRM integration, Power BI for Lead Conversion Dashboards
Learning Outcomes: Use machine learning logic (without coding) to score leads., Automate CRM workflows using low-code tools (n8n, Zapier).Create dashboards for lead conversion insights.
Understand how AI clusters customer segments, predicts campaign success, and personalizes communication.
Focus:Excel (Clustering, Regression, What-If Analysis), Power BI for campaign visualization, ChatGPT for copy optimization
Learning Outcomes: Build dynamic customer segments using data clustering in Excel or Power BI., Optimize campaign strategy through predictive analysis and A/B testing.,Interpret campaign analytics and improve targeting.
Apply AI to forecast demand, optimize pricing, and predict churn.
Focus:Excel (Forecasting, Regression, What-If Analysis), ChatGPT for Natural Language Summaries of Customer Feedback, Power BI for Retention Dashboards
Learning Outcomes: Build predictive sales models using Excel and ChatGPT., Identify churn signals from customer data., Explore ethical use of dynamic pricing and personalization.
Learners will conclude the program with a Capstone Project, where they can apply their knowledge to real-world HR scenarios. Participants can choose any one challenge from a set of industry-relevant problems, enabling them to design practical AI-driven solutions and showcase their expertise.
Focus:n8n AI Agent | ChatGPT | Excel Copilot | Power BI
Learning Outcomes: Apply AI tools to create data-driven sales and marketing solutions. Build predictive dashboards and automate marketing workflows.Demonstrate hands-on skills in integrating AI for business insights.
Automates workflows by connecting your favorite apps without coding.
Google’s advanced AI assistant for reasoning, research, and creative tasks
An AI-powered search and research assistant that gives cited, conversational answers
Streamlines repetitive tasks and processes using smart automation
A platform for building no-code AI agents to automate business workflows. It is designed for everyone, including non-technical users.
Open-source workflow automation tool for building complex integrations visually
AI conversational assistant for writing, coding, learning, and creative support
AI-powered note and document assistant for summarizing and organizing ideas
This programme is jointly certified by the Munjal Birmingham City University Centre of Innovation and Entrepreneurship (MBCIE) and the Indian Institute of Technology (IIT) Ropar – Centre of Excellence in AI. The certification represents both academic excellence and industry relevance, ensuring that participants gain skills that are globally recognized and practically applicable.
