Centre of AI
Transform Your Sales Game with AI — Master Data-Driven
Marketing for the Digital Age.
Unlock the power of AI to create impactful marketing campaigns with ease. Learn how to generate personalized ad copies, emails, and product descriptions that drive engagement. Automate creative assets using tools like Canva AI and ChatGPT to save time and boost creativity. Design and deploy multilingual campaigns that connect with audiences across markets.
Streamline your sales and marketing processes with intelligent, AI-driven automation. Learn to build agentic workflows that automatically trigger CRM updates, reminders, and follow-ups. Use AI to summarize campaign results, client interactions, and key insights in seconds.Automate lead scoring, ad spend tracking, and ROI reporting through n8n or Power Automate.
Turn raw marketing data into powerful business insights with the help of AI. Learn to extract key patterns from ad reports, surveys, and customer feedback. Build interactive Power BI dashboards to visualize conversions and engagement trends. Use AI to uncover hidden drivers of campaign performance and audience behavior.
Leverage the power of AI to forecast sales and strengthen customer relationships. Use Excel Copilot to predict revenue trends and identify growth opportunities. Analyze customer feedback through ChatGPT for churn risk and sentiment insights. Apply predictive modeling to design effective retention and pricing strategies.
Gain insights through practical sessions that uncover real-world AI use cases in Sales and Marketing — from lead generation and campaign optimization to forecasting and personalization.
Strengthen your skills through hands-on projects using AI tools like Excel Copilot, ChatGPT, Power BI, and n8n to automate workflows and build predictive models.
Transform your marketing and sales practices by improving customer acquisition, optimizing ad performance, and driving measurable business growth through AI.
Understand core operational systems, the nature of operational data (process, service, manufacturing, queuing), the role of AI in workflow automation, risks, fairness and responsible/ethical AI frameworks.
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Use no-code ML and process-mining tools to identify delays, predict workloads, automate workflows, and optimize resource allocation.
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Learn how AI supports constraint-based scheduling, digital twin creation, production optimization, and simulation modeling for real-world operations.
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Use no-code computer vision, anomaly detection, risk scoring, and compliance automation to improve operational reliability and safety
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Learners select one end-to-end operational challenge and build a complete solution using no-code tools, integrating data preparation, analytics, automation, and evaluation.
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Learning Outcomes:
For data preparation, workflow analysis, bottleneck detection, basic forecasting, and operational dashboards using AI-assisted suggestions.
For workflow automation, process optimization, and more advanced data-driven operational modeling
For building no-code computer vision models for defect detection and compliance monitoring.
This programme is jointly certified by the Munjal Birmingham City University Centre of Innovation and Entrepreneurship (MBCIE) and the Indian Institute of Technology (IIT) Ropar – Centre of Excellence in AI. The certification represents both academic excellence and industry relevance, ensuring that participants gain skills that are globally recognized and practically applicable.
